Design as a medium for technology
Zięta’s functional objects will form part of the VIP and Premium zone arrangements. Congress guests will have the opportunity to sit on iconic Zieta seating such as Ploopp and Ultraleggera, view themselves in metal mirrors like Rondo and Tafla, and explore the still-new Zieta Lighting collection.
Designer, engineer, entrepreneur
Oskar Zięta, often asked in interviews about his role, consistently avoids one-dimensional definitions—and rightly so, as his work is multifaceted and interdisciplinary. This is perfectly illustrated by the presence of Polish product brands created by Zięta at the European Economic Congress 2026 in Katowice.
Ultralight electromobility in steel
This also marks another year of Zięta’s presence at the European Economic Congress with the innovative brand Ultre, showcasing the potential of Polish electromobility and real, local microfactoring through vehicle-tools such as Ultre 3 Sharing and Ultre 4 Cargo—the latter awarded the eMove360° 2025 prize in the category: Electric Commercial Vehicle.
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Zięta: a Polish brand on the global stage
Oskar Zięta will take part in the panel EXPANSION, EXPORT: The “Poland” brand and its ambassadors, where he will appear not only as a designer, but above all as an entrepreneur—a creator of a Polish brand making its mark across multiple sectors of the economy, consistently building international competitiveness.
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18TH EUROPEAN ECONOMIC CONGRESS
The Power of Dialogue
22-24 April 2026
The International Congress Centre & Spodek Arena
Katowice
The Power of Dialogue
22-24 April 2026
The International Congress Centre & Spodek Arena
Katowice
Discussion session:
EXPANSION, EXPORT: The “Poland” brand and its ambassadors
23 April 2026 • 15:00–16:00 • Conference Room 7
EXPANSION, EXPORT: The “Poland” brand and its ambassadors
23 April 2026 • 15:00–16:00 • Conference Room 7
Speakers:
Joanna Burnos, Robert Korzeniowski, Krzysztof Przybył, Rafał Sonik, Jola Wąs, Oskar Zięta
Joanna Burnos, Robert Korzeniowski, Krzysztof Przybył, Rafał Sonik, Jola Wąs, Oskar Zięta
