Oskar Zieta – testimonial for the new Audi Q3

This Autumn Oskar Zieta among few others brave and innovative developers became the testimonial for the new Audi Q3. The new Q3 benefits from the groundbreaking ideas and recent developments in different areas of science, technology and art of living that inspired the minds of the Audi engineers. The PR strategy of the Audi Q3 reveals the origins of its innovative modeling and rediscovering of its form (design), mobility and use of space. The very well known Audi commercial phrase “Progress through technology” (org. “Vorsprung durch Technik”) has been strengthened by the statement “Build from new expectations” that answers the needs of the new world evolving around us. And the key to that is the Audi Q3.

As testimonials for design appear Oskar Zieta and Eva Maguerre. Both are working with simple and flexible materials that after being processed result in durable 3d shapes. Oskar is underlining the profits of low weight construction and still more possibilities for a good design within. All that can be achieved with FiDU technology that is using existing CNC machines and inside pressure accordingly. Use of elementary material – thin metal sheets – combined with innovative technology that evolved from the knowledge of basic physics´ theories and input of CNC machines led to an outcome where less means actually more. And makes the slogan “all you need is less” very true!

The topic of mobility has been inspired by Michael McAlpine – a nanotechnology researcher at the Princeton University and the architect and mobility visionary - Bjorke Ingels. Their goal is the optimization of peoples´ behavior while using the existing resources and space. The innovation is to be achieved by taking few but highly qualitative ideas before its quantity into consideration.

According the very important issue of space becoming a very scarce resource especially in the most crowded parts of the world both architects Marten Claesson and Gary Chang have been chosen as experts in their working area and as inspiration for others. The statements like “Making more out of little” and “smaller space makes bigger thinking” show their way of understanding the present world´s needs, the working out its imperfections and delivery of a suitable and comfortable solution.

The mix of the all above mentioned inspirations from different fields and scope let the Audi Q3 become the optimized choice for the new generation aware of its needs and its choices.

The PR strategy of the Audi Q3 is based on the commercials on TV and in movie theatres, printed commercials, wide You Tube broadcasts and testimonials´ presentation on AudiTV as well as local events that do or did take place all over the world according the Audi Q3 launching.